Project: Logo & brand development
Completed: 2020
All Belgium is a food truck and storefront that serves authentic Belgian waffles. The business had originally begun as a class project through the Allan P. Kirby Center at Wilkes University, and was created while myself and the truck's owners were still undergrad students. I worked with them to develop their initial logo and branding.
The founder of All Belgium wished to use the colors of the Belgian flag- red, yellow, and black- as the primary colors used throughout the logos. Additionally, the decorative crown icon in the main logo, as well as the flags and seal used in the secondary version, are a nod to the Belgian Coat of Arms.
LOGOS
Menu
