Project: Rebrand
Completed: 2023
Connect is the economic development arm of the Greater Wyoming Valley Chamber of Commerce. I was tasked with creating a version of the logo for the program and its subprograms that would put more focus on the name "Connect," as compared to its full name of Wilkes-Barre Connect, which it was formally referred to. Wilkes-Barre Connect had a logo that was recognized throughout the community, so I aimed to do more of a refresh as opposed to an entire redo.
The main icon is a hexagon, which is in reference to the Chamber's main logo that is also a hexagon. Inside, there is a web of connected dots- four different colored ones, each to represent Connect's four subprograms (Pitch, Spotlight, Inclusive, and Learn).
LOGOS
Previous LOGO
